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Online advertising, also called online marketing or Internet advertising that is a form of marketing and advertising which uses the Internet /website / portal to deliver promotional marketing messages to consumers. It includes email marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online web contents like projects plans, photos, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

An expanding advertise is a rich media frame that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad.

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet, pc computers. Mobile advertising may take the form of static or rich media display ads, SMS ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, “advergaming,” or application sponsorship).